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Faced with a sluggish start to subscriptions, DAZN is banking these days on a promotion that according to its management is bearing fruit. That the problem of piracy remains intact.
The object is announced: one million subscriptions at the end of the season, 1.5 million under two years. DAZN, less than 400 million euros per year on the Ligue 1 – for direct matches – has set these two caps to obtain the expected return on investment, while promising a bonus of 50 million euros to L1 clubs as soon as the second bar is reached.
Yes, but here it is, at this time, after a big month of championship, this beautiful ambition still seems like a pipe dream. The number of 100,000 subscriptions is put forward, without being officially confirmed. You can choose the British platform to offer a more aggressive promotion, with a discount of 10 euros for new subscriptions: from 29.99 to 19.99 euros per month for the offer with subscription commitment; and with two months at 19.99 euros and 39.99 euros for the offer without commitment.
The promotion had originally started on September 22.
The feedback from Ligue 1 supporters, from the club, from all sides is very good. So, on a decision to continue a second time « , I rejoice in Brice Daumin, the CEO of DAZN France, in an interview with Agence France Presse. A conductor who believes that » The critics are behind us. If you pay the price, it’s a non-issue, with the welcome promo price at 19.99 euros for 12 months on all of Ligue 1. (does not differentiate between different people, editor’s note)all of Betclic Elite, MMA, finally all combat sports… »
Hundreds of thousands of pirated views on OL-OM
However, you only have to see the use of illegal channels on Sunday evening during the match between Lyon and Marseille to understand that the public is still far from being won over. Several streams on Telegram have exceeded the threshold of 80,000 spectators. And dozens of X (ex-Twitter) and TikTok accounts have brought together several thousand people simultaneously. Proof of catastrophic hacking for DAZN.
Recently re-elected as head of the Professional (Site notre blog d’information) League, Vincent Labrune assures that he is making this fight one of his hobby horses. On a pre-university Ligue 1 with all the clubs to see and comment on those who are accelerating the success of this platformsaid the former president of OM. On this continuous pressure for the fight against piracy, which is a scourge. Only we can fight this and we will do our utmost to make it a success. This definition, on which it is pirate, is carried out on all grounds: media, political, legal. Piracy is like stealing an old lady’s bag in a market. »
