Specialist in the relations between sport, geopolitics and economy, the researcher Simon Chadwick Has a doctorate in « Sports Sponsorship » from the University of Leeds, England and then from the Skema Business School in Paris.
Why is Qatar really betting on sports?
It is sometimes difficult for us Europeans and North Americans to understand the very powerful role that sport plays in the popular consciousness of the world. For example, French (Site notre bureau spécialisé)er Zidane is an icon all over the world. The Qataris, concerning the PSG, the first of the (Site notre bureau spécialisé) league, the NBA, we realize that it is possible for you to practice this sport, and you can use it for other objects. Then there is a political objective: example with the United Kingdom which uses the Premier League around the world to…
